Privacy policy

Nubian Lane Hat Company

This policy explains what information we collect, why we use it, when we share it, and the choices you may have.

Last updated: July 2, 2026

We collect what we need.
To operate the store, fulfill orders, provide support, and improve your experience.

We use trusted providers.
Such as Shopify, payment providers, carriers, marketing platforms, and suppliers.

You have choices.
You may request access, correction, deletion, or certain marketing and advertising opt-outs.

1. Who we are

Nubian Lane Hat Company operates nubianlane.com and is responsible for the personal information described in this policy.

In this policy, “Nubian Lane,” “we,” “us,” and “our” refer to Nubian Lane Hat Company. “Site” means nubianlane.com, and “Services” means the Site, our online store, customer support, marketing, and related features.

2. Information we collect

Information you provide

We may collect:

Name, email address, mobile telephone number, billing address, and shipping address
Order details, products purchased, returns, exchanges, and customer-service history
Account information, saved preferences, and marketing choices
Messages, reviews, survey responses, photographs, or other content you send directly to us
Information submitted through contact forms, giveaways, promotions, or events

Payment information

Payments are processed by Shopify and other payment providers. We generally do not receive or store your complete payment-card number. Payment providers may collect card details, billing information, and fraud-prevention information under their own privacy policies.

Information collected automatically

We and our service providers may automatically collect:

IP address, browser type, device type, operating system, language, and approximate location
Pages and products viewed, searches, referring pages, clicks, cart activity, and checkout activity
Cookie identifiers, advertising identifiers, pixels, tags, and similar technologies
Information used to maintain security, prevent fraud, and understand Site performance

Information from other sources

We may receive information from Shopify, payment providers, shipping carriers, suppliers, analytics providers, advertising partners, social platforms, email and SMS providers, and other services that help us operate the business.

3. How we use information

We may use personal information to:

Operate, maintain, and improve the Site
Process payments and fulfill, ship, return, or exchange orders
Communicate about orders, accounts, returns, and customer-support requests
Provide product, fit, and styling support
Personalize content and product recommendations
Send email or SMS marketing when you have signed up or where otherwise permitted
Send abandoned-cart reminders, back-in-stock alerts, review requests, and product updates
Measure marketing, understand Site activity, and show relevant advertising
Detect fraud, abuse, security incidents, and technical problems
Comply with legal, tax, accounting, and regulatory obligations
Establish, exercise, or defend legal claims

4. How and why we disclose information

We disclose personal information only when reasonably necessary to operate the business, provide the Services, comply with law, or protect Nubian Lane and others.

Service providers

These may include:

Shopify, Shop Pay, payment processors, and financial institutions
Suppliers, fulfillment providers, dropshipping partners, and shipping carriers
Email, SMS, customer-support, and review platforms, including Klaviyo where enabled
Analytics and advertising providers, including Google and Meta where enabled
Fraud-prevention, security, cloud-hosting, and technology providers
Accountants, attorneys, insurers, and other professional advisers

These providers may process information only as necessary to provide services to us, subject to their agreements with us and their own legal obligations.

Legal and safety reasons

We may disclose information when we reasonably believe it is necessary to comply with law, respond to lawful requests, enforce our agreements, investigate fraud or security issues, or protect the rights and safety of Nubian Lane, our customers, or others.

Business transactions

Information may be disclosed as part of a merger, financing, acquisition, sale of assets, reorganization, bankruptcy, or similar business transaction.

5. Shopify and Shopify Network Intelligence

Our store is hosted by Shopify. Shopify processes personal information to provide ecommerce, payment, security, fraud-prevention, analytics, personalization, and other services to us and to shoppers.

Where Shopify Network Intelligence or related Enhanced Services are enabled, Shopify may use information from your interaction with our store together with information from other merchants and Shopify services to provide features such as fraud prevention, personalization, analytics, advertising, and measurement.

You can learn more by reviewing the Shopify Consumer Privacy Policy. You may also use Shopify’s privacy controls to manage certain choices directly with Shopify.

6. Targeted advertising and data sharing

We do not sell personal information for money.

We may disclose identifiers, device information, Site activity, shopping activity, and advertising information to Shopify and advertising partners to measure campaigns or show ads that may be more relevant to you.

Under some U.S. privacy laws, this activity may be considered a “sale,” “sharing,” or use for “targeted advertising,” even when no money changes hands.

Depending on where you live, you may opt out by using the Your Privacy Choices or data-sharing opt-out link in our Site footer. Where required, we also recognize supported opt-out preference signals, such as the Global Privacy Control, for the browser or device sending the signal.

Turning off targeted advertising does not stop all advertising. You may still see ads that are not based on activity across different businesses or websites.

Mobile telephone numbers, SMS opt-in data, and SMS consent status are excluded from the advertising disclosures described in this section. We do not use or share that information for third parties’ or affiliates’ own marketing, promotional, or targeted-advertising purposes.

7. Cookies and similar technologies

We and our providers, including Shopify, use cookies, pixels, tags, local storage, and similar technologies to:

Keep the Site and cart working
Remember preferences and login information
Provide security and prevent fraud
Understand Site traffic and performance
Measure marketing and support personalized advertising
Identify when items are placed in a shopping cart or when checkout is abandoned

The specific cookies used may change as Shopify, our theme, and our apps change.

You can manage non-essential cookies through our cookie banner or the Cookie Preferences link in the Site footer, where available. You may also control cookies through your browser settings, but blocking necessary cookies may prevent parts of the Site from working correctly.

Traditional “Do Not Track” signals are not interpreted consistently across the industry. Where required, we respond to recognized opt-out preference signals such as the Global Privacy Control.

8. Email and SMS marketing

If you sign up for marketing, we may use your email address, mobile telephone number, shopping activity, and message interactions to send:

Promotions and special offers
Product launches and updates
Abandoned-cart and checkout reminders
Back-in-stock notifications
Review requests
Order and customer-service communications
Other informational or transactional messages

Consent to receive marketing text messages is not a condition of purchasing any product or service. Message frequency may vary. Message and data rates may apply.

You can unsubscribe from marketing emails using the unsubscribe link included in any marketing email.

You can stop marketing text messages at any time by replying STOP. Reply HELP for assistance.

Mobile-information sharing

We do not sell, rent, or share your mobile telephone number, SMS opt-in information, or SMS consent status with third parties or affiliates for their own marketing, promotional, or targeted-advertising purposes.

We may disclose mobile information, including SMS opt-in information or consent status, to service providers that help us operate and deliver our messaging program. These providers may include messaging platforms, telecommunications carriers, customer-support providers, and vendors involved in transmitting, routing, supporting, or administering text messages.

SMS opt-in information and consent status are excluded from other categories of data sharing described in this policy when the disclosure is unrelated to providing or supporting the messaging service.

We may use cookies and similar technologies to identify items placed in your shopping cart, including when a checkout has been abandoned. This information may be used to determine when to send cart-reminder messages by SMS, where you have provided the required consent.

9. Find Your Lane AI Stylist

The Find Your Lane AI Stylist is accessed through ChatGPT, a third-party service operated by OpenAI. When you choose to launch the Stylist, you leave Nubian Lane’s Site and interact directly with ChatGPT.

Information, prompts, photographs, files, or other content you submit in ChatGPT are collected and handled by OpenAI under its privacy policy, terms, and your ChatGPT account settings.

OpenAI states that creators of custom GPTs cannot view individual conversations users have with their GPTs. Nubian Lane does not receive or view individual conversations you have with the Find Your Lane AI Stylist unless:

You separately choose to send or share the conversation or content with us; or
You use a connected feature that clearly informs you that information will be transmitted to Nubian Lane or another service

We may receive limited or aggregated Site information, such as whether a link to the Stylist was clicked.

Avoid submitting sensitive personal information, complete financial information, passwords, government identifiers, health information, or photographs and other content you do not have permission to use.

10. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including:

Fulfilling orders
Providing support
Maintaining business, accounting, and tax records
Preventing fraud
Resolving disputes
Enforcing agreements
Meeting legal and regulatory obligations

Retention periods vary depending on the type of information, the reason it was collected, and applicable legal requirements.

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, transmission, or storage system is completely secure. We therefore cannot guarantee absolute security.

Please protect your account credentials and contact us if you believe your information or account has been compromised.

12. Your privacy rights and choices

Depending on where you live, you may have the right to:

Confirm whether we process your personal information
Access or receive a copy of certain personal information
Correct inaccurate personal information
Request deletion of certain personal information
Opt out of targeted advertising, sale, or sharing as defined by applicable law
Withdraw consent where processing is based on consent
Object to or restrict certain processing
Appeal a decision we make about a privacy request
Receive equal service and pricing without unlawful discrimination for exercising your rights

How to make a request

Email customers@austinhatco.com with the subject line Privacy Request.

Tell us the right you wish to exercise and provide the information reasonably needed to identify your account or order.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may ask for proof of authority and identity verification.

Appeals

If we deny a request and you have the right to appeal, reply to our decision or email us with the subject line Privacy Appeal.

We will review the appeal and respond as required by applicable law.

European Economic Area and United Kingdom

Where European or UK data-protection law applies, we process personal information based on one or more lawful bases, including:

Performance of a contract
Compliance with legal obligations
Our legitimate interests
Consent where required

You may also have the right to complain to the data-protection authority in the country where you live or work.

13. International data transfers

Nubian Lane is based in the United States.

Shopify and other providers may process or store information in the United States, Canada, and other countries where privacy laws may differ from those in your location.

Where required, we and our providers use legally recognized safeguards for international data transfers.

14. Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

15. Third-party websites and services

The Site may link to websites, platforms, or services we do not own or control.

This policy does not cover the privacy practices of third parties. Review their policies before submitting personal information.

16. Changes to this policy

We may update this policy to reflect changes in our practices, technology, Services, or legal requirements.

We will post the updated version here and revise the “Last updated” date. If a change is material, we may provide additional notice where required.

17. Contact us

Questions, complaints, or privacy requests may be sent to:

Nubian Lane Hat Company
9901 Brodie Ln, Ste 160 PMB 7007
Austin, TX 78748-5892
United States

Email: customers@austinhatco.com

Questions about your privacy?

Email customers@austinhatco.com and we’ll help.